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The matching hypothesis proposed by sociologist Erving Goffman suggests that people are more likely to form long standing relationships with those who are equally matched in social attributes, like physical attractiveness, as they are. The study by researchers Walster and Walster supported the matching hypothesis by showing that partners who were similar in terms of physical attractiveness expressed the most liking for each other. Another study also found evidence that supported the matching hypothesis: photos of dating and engaged couples were rated in terms of attractiveness, and a definite tendency was found for couples of similar attractiveness to date or engage. Several studies support this evidence of similar facial attractiveness. Penton-Voak, Perrett, and Peirce (1999) found that subjects rated the pictures with their own face morphed into it as more attractive. DeBruine (2002) demonstrated in her research how subjects entrusted more money to their opponents in a game play, when the opponents were presented as similar to them. Little, Burt, & Perrett (2006) examined similarity in sight for married couples and found that the couples were assessed at the same age and level of attractiveness.A speed-dating experiment done on graduate students from Columbia University showed that although physical attractiveness is preferred in a potential partner, men show a greater preference for it than women,but other studies show otherwise. Moreover, other than investigation the effect of physical looks on interpersonal attraction, quality of voice that can improve interpersonal attraction was also observed. Two studies were done. For the first study the spotlight, subjects, had 25 female students from a university whereas there were four male target people from a different university. The level of attraction of voice and physical look of the target people was ranked by the subjects. The level of attraction of voice and physical look had their own separate results on interpersonal attraction. For the next study, there 62 subjects, 20 males and 42 females, from a university and there 16 target students, 8 males and 8 females, from a different university. The outcomes of the first study were actually replicated. Hence, cheerful, gentle voices, minimal voiced pitch plus a little scale of vocal pitch tend to result in a greater personal attraction. According to the ‘law of attraction’ by Byrne (1971), attraction towards a person is positively related to the proportion of attitudes similarity associated with that person. Clore (1976) also raised that the one with similar attitudes as yours was more agreeable with your perception of things and more reinforcing she/he was, so the more you like him/her. Based on the cognitive consistency theories, difference in attitudes and interests can lead to dislike and avoidance (Singh & Ho, 2000; Tan & Singh, 1995) whereas similarity in attitudes promotes social attraction (Byrne, London & Reeves, 1968; Singh & Ho, 2000). Miller (1972) pointed out that attitude similarity activates the perceived attractiveness and favor-ability information from each other, whereas dissimilarity would reduce the impact of these cues.The studies by Jamieson, Lydon and Zanna (1987, 1988) showed that attitude similarity could predict how people evaluate their respect for each other, and social and intellectual first impressions which in terms of activity preference similarity and value-based attitude similarity respectively. In intergroup comparisons, high attitude similarity would lead to homogeneity among in-group members whereas low attitude similarity would lead to diversity among in-group members, promoting social attraction and achieving high group performance in different tasks (Hahn & Hwang, 1999).
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